SARA LEFEBER



In collaboration with Michel Bos PR & Consulting I organised a 2 day launch event for Routinely - a Dutch vegan, cruelty-free skincare brand that merges science and nature. I’ve created a tailor-made event programme that revolved around routines and realized collaborations with local partners who shared the same philosophy, such as CARMEN Amsterdam (location), Oficina (food and drinks), Numéro Magazine (seeding), Bruno Sitton (tea ceremony), and The New Parlour (facials). I was responsible for all the PR activities - including client communication, guestlist, invites, gifting, partnerships - and the production, creative direction and hosting of the event.







analogs by Yeray Sabandar

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