In collaboration with Michel Bos PR & Consulting I organised an event for the launch of Cedrat 37 - the newest Le Labo City Exlusive for Berlin. City Exclusive fragrances are only sold in the city they are made for. No online sales. No phone orders. No exceptions. However, once a year - and for one month only - the brand allows every Le Labo boutique to sell every City Exclusive scent.
For the production and art direction I’ve got inspired by the main ingredient of the City Exclusive Scent: Cedrat (citron). This was translated into the pastries and drinks, the product set up, and the flower creation. Furthermore, I was responsible for all the PR activities - including client communication, guestlist, invites, gifting - and the and hosting of the event.
For the production and art direction I’ve got inspired by the main ingredient of the City Exclusive Scent: Cedrat (citron). This was translated into the pastries and drinks, the product set up, and the flower creation. Furthermore, I was responsible for all the PR activities - including client communication, guestlist, invites, gifting - and the and hosting of the event.
pictures by Sara Lefeber